tori akman

is an AI-Enabled UX Strategist

for B2B Experiences

Selected Work

Restructuring Morningstar’s B2B website

1

I turned a flat and sprawling B2B website into a scalable architecture and encoded its logic into AI for future expansion.

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Untangling Morningstar’s B2B Navigation System

2

I evolved a complex navigation system as customer needs, business strategy, and the product portfolio changed.

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I built a custom measurement framework to understand whether our website changes were actually working.

Building better benchmarks for the B2B website

3

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Eliminating Usability Errors to inspire action

4

I redesigned Giffords’ Gun Law Scorecard to make complex data intuitive, personal, and actionable.

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Making Morningstar Legible to AI

5

I structured Morningstar’s B2B content to help the brand show up accurately in AI-generated answers.

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Automating Page classification with AI

6

I turned my information architecture into an AI-powered tool that helps teams classify B2B pages at scale.

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